November 15, 2013

Asheville Seed Company Features Local Artist Peter Loewer

Renowned Botanical Illustrator Peter Loewer collaborated with Sow True Seed for their 2014 Catalog Cover.  Sow True Seed, based in Asheville NC, offers exclusively open-pollinated, non-hybrid, untreated seed that remains true-to-type when saved and replanted. For their annual catalog Sow True Seed collaborates with a local artist and this year's cover art is based on the incredible pen and ink illustrations of Peter Loewer.

Peter is a well-known local writer and botanical artist. His book, The Wild Gardener, was named one of "the best 75 garden books of the 20th Century" by the American Horticultural Society. He has an Asheville-based garden call-in radio show, he's a contributing editor for Carolina Gardener and also a popular public speaker.  Peter also teaches illustration at AB Tech, the NC Arboretum and Montreat Elderhostel.

"This isn't just a list of seeds – it's a growing guide and gardening inspiration rolled into one!" says Carol Koury, Sow True Seed's Founder. "At events people always ask, 'Are these free?', and are surprised when we say YES!"

The 2014 Sow True Seed catalog is at the printers and the first run will be ready for pick-up by mid-December. Get yours, hot off the press, by signing up at

This is the second year that Sow True Seed has collaborated with a local artist to produce their catalog cover. In 2013 Jenny Greer, voted 2012 'Best of WNC' in graphic design, created a beautiful illustration for Sow True Seed's annual catalog cover art. The art went on to inspire Sow True Seed's t-shirt design and has attracted admiration in Asheville and across America.

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